Agile thinking is a mentality. It’s not a fixed process, nor a set of rigid rules to follow, but an iterative approach to project management that aims to reduce headaches while increasing project success and customer satisfaction.

Because the agile process requires constant evaluation of plans, results, and deliverables, teams…

2020/21 has been a time that has seriously tested the limits of our productivity levels, both personally and professionally.

COVID-19 has changed the way we live and work in the longterm. For some, the long periods of time spent stuck in doors zapped their productivity levels and mental health, leaving…

The mission

Loops has been in the market for 6 months, but it’s really been 10 years in the making — from Guided Collective to ThinkSprint to Loops.

Guided Collective was built on the insight that great creative ideas can come from wider places than design and marketing agencies — product designers…

This post is the first in a series of pieces focused on AI and how we can harness its capabilities and potential to further and optimize our creative practises.

AI and machine learning have been topics of great debate recently, especially around AI’s potential applications and the potential issues faced with its current uses.

It is widely agreed that AI technology has proven itself to be one of the most transformative, door-opening inventions in the history of technology, let…

Thanks to the growing interconnectivity between brands and their customers through tools like social media, companies have become increasingly keen on showcasing how human centered their business practises are. With direct channels of communication, consumers can now offer companies feedback on a product or service on scale not seen before.

Combining qualitative research and quantitative research for the best results


This blog provides a basic overview of qualitative and quantitative research tools, outlining their benefits and drawbacks. It goes on to explain how the two can be combined via a qualitative survey.Qualitative vs Quantitative

Qualitative research and quantitative research are different paths that can be taken to answer similar questions…


Brilliant creative work gets perfected in Loops

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