Achieving success with the agile creative process in three simple steps

How to sell in bold creative ideas — on the first attempt

Audience data — Every marketing team and creative agency regularly has heard it before — “I don’t think our consumers will like that,” or “I just don’t think that’ll work in blue.” Testing creative ideas, even on a small scale, before bringing them to the table will help you get buy-in on the work. The data collected not only bolsters creative output, but also validates it, shutting down the subjective opinions like those above. Assuming your organisation or client believes in the voice of the consumer, speaking to them during the creative process can alleviate the typical opinions that slow everything down.

The agile creative process in three simple steps

Step 1 — Explore the audience needs

As Einstein once said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

Step 2 — Elevate ideas with audience feedback

The world changes faster every day, therefore showcasing ideas only when they are perfected is not a sound strategy. Better to show early and often so you can learn and adapt.

Step 3 -Execute with confidence and clarity

In a traditional process, it’s typically at the end when creative ideas get tested. This backloads all the risk and gives little room for manoeuvring. However, if you’ve taken the agile approach, you’ll have a deep understanding of the problem you face, and a creative solution shaped by the input of your audience.

The result — Impact

Impact isn’t a step in this process — it’s the outcome of the process i.e. robust output, delivered fast.

Interested in learning more about implementing agile processes with Loops? Get in touch.

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