Design thinking and data analytics — the perfect pair

Set aside time to explore ideas with the design team

What is design thinking?

Simply put, design thinking is a term that describes the iterative process of creative problem solving that puts the consumers’ needs at the centre of everything.

How does design thinking work?

Design thinking requires you to step into the shoes of your customers in order to gain a better understanding of the problem you need to solve.

The design thinking process, broken down

The design thinking process can be broken down into five steps:

  1. Empathise
  2. Define
  3. Ideate
  4. Prototype
  5. Test

Step 1 — Empathise

The first step is to understand your customers. Who are they? What do they want from you? What do they want to accomplish with your products and services?

Step 2 — Define

From what you’ve found in your empathy study, identify and define the problems and challenges your customers are facing.

Step 3 — Ideate

This is where the innovative problem solving begins and you can start generating potential solutions.

generating ideas and solving problems

Step 4 — Prototype

The prototype stage of the design thinking process involves your team creating low fidelity tests for your ideas that can still provide you with solid, accurate data.

Step 5 — Test

This is the final stage in the design thinking process.

What does data have to do with design thinking?

As great as the design thinking approach is, it can’t deliver quality all on its own.

solution based thinking

How can Loops help with design thinking?

By not employing a design thinking process, companies run the risk of alienating their customers by not meeting or missing their needs, seemingly ignoring them. This then risks a domino effect, where consumer dissatisfaction can then negatively impact sales and brand reception.

a unique, interactive ux design

What can Loops do?

Loops allows strategists, creatives and designers to test their creative materials via a global consumer audience by asking precision questions to specific groups of people in minutes.

  • Create output that is proven to resonate with your audience
  • Have a system of record of insights coupled to iterations
  • Align stakeholders throughout the creative journey and ensure their buy-in

Register at Loops for free here, and start your demo today!

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