Marketing and the 4 core values of agile thinking

“The Agile Manifesto”

The core values and principles

The four values of agile thinking

#1 — “Individuals and interactions over processes and tools”

#2 — “Working software over comprehensive documentation”

#3 — “Customer collaboration over comprehensive negotiations”

#4 — “Responding to change over following a plan”

Agile thinking vs. design thinking

What’s the difference?

The best of both worlds

Implementing agile thinking in marketing

Where can we use it?

The benefits of an agile mindset in marketing

  • Efficient team communication and collaboration (everyone’s on the same page)
  • Increased stakeholder / client satisfaction (they’re brought along on the journey)
  • Lower project risks (errors are caught early and often)
  • Higher team morale (everyone is aligned and clear)
  • Easier project forecasting and predictability (it delivers constant feedback)
  • Higher calibre of final project/product (it seeks to value)

Loops and agile thinking

Register at Loops for free here, and start your demo today.




Brilliant creative work gets perfected in Loops

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Best advice on how to get out of a sales slump — we’ve all been there!

PR Pros: Sarah Farrant Of NINICO Communications On The 5 Things You Need To Create A Highly…


Creating Social Media Strategy

Why You Should Concentrate on Growth Hacking not Google Ads?

The best alternative to google ads youtube video image by popupsmart's channel

Finding the Perfect Enemy to Boost Your Brand!

How many words should you write to make a good blog??

Market Your Brand, Your Brand In The Market

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Brilliant creative work gets perfected in Loops

More from Medium

How to innovate? The 6 fundamental points

Book Lesson 24

Five golden rules for compliant alt text

Sticky Notes are your voice