The mission

Loops has been in the market for 6 months, but it’s really been 10 years in the making — from Guided Collective to ThinkSprint to Loops.

Guided Collective was built on the insight that great creative ideas can come from wider places than design and marketing agencies — product designers, for example, or data scientists, technologists and digital entrepreneurs — so we brought those brains into the mix too. Diversity of thinking makes for richer creativity.

ThinkSprint was built on the insight that consumer innovation can be slow-moving purely using in-house teams and can become very expensive using management consultancies…


This post is part of a series focused on AI and how we can harness its capabilities and potential to further and optimize our creative practises.

Last week on the blog, we discussed how to combat common workplace fears of artificial intelligence. We touched on how AI technology could be used in the marketing industry as a whole, but not how it would help marketers elevate the creative processes specifically. …


This post is part of a series focused on AI and how we can harness its capabilities and potential to further and optimize our creative practises.

In last week’s post, we discussed the various shared fears of artificial intelligence, like the replacement of human workforces with machines, and AI technology “taking over the world” once it surpasses human intelligence.

These are all valid fears, as the future of artificial technology and machine learning is still unclear. However, future fears can have a significant impact on present developments, overshadowing the current benefits you could be experiencing, especially in the workplace.

In…


This post is the first in a series of pieces focused on AI and how we can harness its capabilities and potential to further and optimize our creative practises.

AI and machine learning have been topics of great debate recently, especially around AI’s potential applications and the potential issues faced with its current uses.

It is widely agreed that AI technology has proven itself to be one of the most transformative, door-opening inventions in the history of technology, let alone the history of mankind. But with great power, comes great responsibility. Its transformative nature means the doors it opens swing both ways, offering the chance for both positive and negative outcomes.

Those who aren’t part of the AI world, or who don’t work closely with it, have developed a…


Thanks to the growing interconnectivity between brands and their customers through tools like social media, companies have become increasingly keen on showcasing how human centered their business practises are. With direct channels of communication, consumers can now offer companies feedback on a product or service on scale not seen before.

Any and all feedback from consumers isn’t taken lightly, with companies aiming to make changes as fast as people are demanding them, particularly around customer experience and user experience.

However, these changes can be costly, especially if the company in question doesn’t employ an iterative design process like design thinking.

Set aside time to explore ideas with the design team
Set aside time to explore ideas with the design team

What is design thinking?


Combining qualitative research and quantitative research for the best results

TL:DR

This blog provides a basic overview of qualitative and quantitative research tools, outlining their benefits and drawbacks. It goes on to explain how the two can be combined via a qualitative survey.Qualitative vs Quantitative

Qualitative research and quantitative research are different paths that can be taken to answer similar questions. It simply depends on the angle of your research project.

While quantitative research lends itself more towards statistical analysis, it is possible to convert and interpret qualitative research data statistically, meaning neither method is better than the other. They’re both essential for understanding people and behaviours.

However, with advances in…


This article is part of a series focused on how to introduce, explain, and condense complex thinking into a single-page view so that other people can easily understand you.

Starting A Successful Pilot Program

Here is the final piece in our Loops Canvas range — the Pilot Canvas.

By now, you’ve written a solid brief and defined a relevant concept. Now it’s time to make it real by delivering of a prototype and assessing if true potential exists. …


This article is part of a series focused on how to introduce, explain, and condense complex thinking into a single-page view so that other people can easily understand you.

The Concept Canvas

Welcome to the second instalment in our Canvas range — The Concept Canvas.

Much like the previous Brief Canvas, its purpose is to split up your deep thinking into a set of clear buckets so that you can explain your new concepts and ideas efficiently and with maximum effect. …


This article is part of a series focused on how to introduce, explain, and condense complex thinking into a single-page view so that other people can easily understand you.

It all started with the Business Model Canvas…

The tools in this series of posts are inspired by the Business Model Canvas by Alex Osterwalder and his crew.

We used their principles to create our own canvases that we use with our clients, and found that this was exactly what they wanted. We know they’re not alone in this thinking, which is why we want to make them available to anyone else to use for their next project.

Why…


ThinkSprint is powered by crowdsourcing, or more accurately expert-crowdsourcing. The possibility that minds who’ve never met can be plucked out of the internet ether and connected up to solve problems and create value is amazing to me and how I believe many organisations will be designed in the future. But there’s still a long way to go. Just because your gut says you ‘could’ solve challenges in this way it doesn’t necessarily mean you ‘should’.

My advice to anyone designing a business around this type of model is to stop obsessing about the process and start obsessing on the results…

Loops

Brilliant creative work gets perfected in Loops

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